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  • Meegan Jia-Good

The Top Priority for B2C Content Creators is Creating More Engaging Visual Content


Small businesses face many challenges when trying to engage audiences on the merits of quality content.

So how do we create more engaging visual content?

1. Focus on what is important to your customer - actively listen, create personas and try to connect emotionally. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Find or shoot high-quality images and video. Where possible, use your own images or hire a photographer for a social subscription of 20 images a month. Free stock photos can also be found via Unsplash or Stocksy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Create your own content using templates from Canva or Venngage. You can theme a campaign of content with special backgrounds, frames, fonts and colours. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. Run a user-generated content competition. A top tip for 2019 is UGC. A competition is a fun way to engage with your community and develop brand ambassadors. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5. Collaborate with influencers in your industry. Make sure they align with your customers’ and your brands’ values and beliefs.

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