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How often should I post on my social media?

Posting on social media may seem like a simple concept — share and get instant exposure — it can be incredibly complex if you’re using it as a tool to deliver on measurable business goals. Whether you are measuring engagement, sales or traffic, you need to have a solid strategy in place with KPI’s.


Here are some tips for understanding your audience and when to post.


◾️Before developing a posting strategy, analyse your audience’s engagement rates. Look at your Insights on your social media platform and take note of when your audience is engaged.


◾️Each social media platform has a different time and day for optimal posting. Again, use your Insights to find out when your audience is online. Personally, I like to encourage clients to post 3-4 times a week but only if they have quality content to share with their audience.


◾️Quality and strategic posts will engage your audience. It is best to make fewer, targeted posts compared to multiple posts that may not resonate with your audience.


◾️Engage and grow your audience by reposting user-generated content (UGC) or having giveaways





#socialmediatips #socialmediamanager

Meegan Jia-Good acknowledges our traditional custodians of the land on which we work, live and create, the Boon Wurrung people and our elders past and present of the Kulin nations. She respects the stories, traditions and living cultures of all fellow First Nations people on country.

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