How to reach your social media audience
There are 3.8 billion people around the world that use social media.
What does this mean for your small business? You need to be strategic about how your reach your audience. The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.
⫸ Compile data on your existing customers and social media audience
Who most wants to engage with you on social media? Start with the people already buying from you, following you, and interacting with your posts.
⫸ Understand what your target audience wants from your social channels
First, you need to make sure you have a rock-solid understanding of how your product or service makes your audience’s life:
* or just more interesting.
Does it solve their challenges? Address specific pain points? Help them meet their goals?
⫸ Research which social channels your audience uses
Now you have a sense of who your audience might be and what they’re talking about online. So it’s time to find out where they already spend their time on social media. There are a couple of tools you can use to find this information.
⫸ Check out the competition
Odds are, your social media audience overlaps with that of your competitors. So it’s worth checking out what they’re doing so you can benefit from the lessons they’ve already learned. Are they reaching segments you hadn’t thought to consider? How are they positioning themselves?