How to Make Your Business Stand Out From Competitors
⠀⠀⠀⠀⠀⠀⠀⠀⠀ The world we live in is noisier than ever before in terms of content. There are so many people trying to get the attention of our customers. Most people respond to this clutter by blasting their brand out to as many people as possible, hoping to reach their ideal customers.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But I see things differently. To stand out in today’s landscape, small businesses need to attract their customers by establishing an identity that stands out from the crowd and speaks to what their customers are looking for.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Being distinctive means you stand out in your respective marketplace. What does it take to create distinction?⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉🏽 CLARITY - you can’t differentiate what you can’t define. Clarity is how you describe what you’re all about internally and externally.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉🏽 CREATIVITY - don’t change the product or the price, find one specific thing that you can twist to create distinction.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉🏽 COMMUNICATION - after working on clarity and creativity, now you’re ready to communicate what you’ve defined internally and externally. Find different approaches to use various media and methods to tell your story. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉🏽 CUSTOMER EXPERIENCE FOCUS - How does it feel to do business with us? In your interactions with customers start thinking these three words, “…and then what?” Using this phrase to repeatedly drill down is critical to customer experience focus because the customer experience is part of what creates the feelings that lead to loyalty.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀ So stop making decisions based on what your competitors are doing. You need to find ways to stand out so you are not defined by your competition. To aspire to a higher level of distinction and being iconic that will truly pay incredible dividends now and in the future.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Listen to Scott McKain’s podcast - Project Distinct.